Portsmouth, NH  ·  Seacoast New England

First to Respond.
Wins the Job.

Done-for-you automation for local trades businesses. We build the systems. We run them. You stay focused on the work.

Apply for a Free Build Accepting 3 founding clients in the Seacoast area. Free build in exchange for a documented case study. Full refund if the system doesn't deliver real value in 30 days. No conditions.
60s
Time to connect you with a new lead after they reach out
7x
More likely to win the job when you respond within an hour
24h
Automated review request sent after every completed job
3
Founding client spots available in the Seacoast area

The Three Systems

What we build for you
01

Speed to Lead

The moment a lead comes in, you get a call. Press 1 to connect with the customer in 60 seconds. Companies that respond within an hour are 7x more likely to win the job. We make sure that's always you.

02

Repeat Customer Follow-Up

Automated sequences bring past customers back without you lifting a finger. Annual maintenance reminders, seasonal touchpoints. Every job becomes a future booking instead of a one-time transaction.

03

Automated Review Requests

91% of homeowners check Google reviews before hiring. A text goes out after every job closes. More reviews, zero manual effort. Your reputation builds itself.

Three Systems. Working as One.

Each system works on its own. Together they compound. A lead connects faster, gets followed up automatically, and leaves a review without you asking twice. That's why every package below includes all three.

See Packages
The Problem

You Do Great Work.
The Admin Work Is Killing You.

When you are on a job the rest of the business does not stop. Leads come in, calls go unanswered, and customers you worked hard to earn slowly drift to whoever follows up first.

Leads coming in while you're on a job.

The average trades business misses 3-4 jobs per week from unanswered calls. At a $400 average job, that's $1,600 in lost revenue every week.

Someone else gets hired because they called back first.

Companies that respond within an hour are 7x more likely to qualify the lead. Most trades businesses take hours. We make sure you respond in seconds.

Happy customers who never left a review because nobody asked.

Reviews are the primary factor in which contractor gets called.

Past customers booking a competitor because you never followed up.

Your existing customer list is your most valuable asset. Most businesses let it go cold.

Before / After

What This Looks Like in Practice.

A single workflow, before and after.

Before
01Customer calls while owner is on a job
02Call goes to voicemail
03Owner listens hours later
04Calls back. Customer already booked elsewhere.
05Job lost. No record of the lead.
Slow response. Lost job. Lost revenue.
After
01Customer submits inquiry
02Owner gets an automated call instantly
03Call reads the lead details
04Press 1 to connect with the customer in 60 seconds
05Lead logged automatically. Call recorded.
First to respond. More jobs won. Nothing falls through.
What's Included

Three Packages.
One Clear Path.

Pick the package that fits where your business is today. Every package runs on a 6-month minimum so we have time to prove the results.

Revenue Recovery Calculator
What is slow response costing you?
Adjust the inputs to match your business. Results update instantly.
Your numbers
10
35%
40%
$400
200
Estimated monthly recovery
Speed to lead recovery
$0
Re-engagement recovery
$0
Total monthly recovery
$0
Retainer covered by
—
Speed to lead
$0
Re-engagement
$0
Net monthly gain over retainer ($497/mo) +$0

Estimates reflect leads from all sources (website, Thumbtack, Angi, Google LSA, etc.) where first response exceeds 1 hour. Recovery rate on slow-response leads: 50% of normal close rate (conservative). Re-engagement response rate: 15%. Review velocity excluded. Actual results vary.

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Solo  ·  Founding Clients Only
$0 Setup + $297/mo
First 3 founding clients only. Free build in exchange for a documented case study.
Best for: Solo operators and small crews losing leads with no follow-up system.
  • Speed-to-lead auto-response
  • Missed-call text-back
  • Automated review request sequence
  • Appointment confirmation and reminder texts
  • All copy written for you
  • Connects to your CRM if you have one, or we build you a simple job tracking sheet if you don't
Reporting: Monthly performance summary delivered to your inbox.
6-month term begins after your system goes live. Nothing owed until day 30.
One recovered lead per month at a $400 average job covers the full retainer.
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Most Popular
Crew
$2,500 Setup + $497/mo
Best for: 2-10 person operations ready to capture every lead, follow up automatically, and grow without adding admin headcount.
  • Everything in Solo
  • Lead qualification via automated SMS
  • Repeat customer nurture sequence (90 and 180 days)
  • Review platform routing
  • Appointment booking flow
  • Connects to your CRM if you have one, or we build you a simple job tracking sheet if you don't
Reporting: Monthly performance report with month-over-month trends across all three systems.
6-month term begins after your system goes live. Build fee due at day 30.
Two recovered leads plus three additional Google reviews per month. At a $500 average job, that's $1,000 in recovered revenue on a $497 spend.
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Operation
$4,500 Setup + $797/mo
Best for: Established operations running multiple crews, services, or lead sources.
  • Everything in Crew
  • Separate nurture sequences per service line (HVAC, plumbing, electrical, etc.)
  • Routing rules across 4+ lead sources by job type and urgency
  • Real-time performance dashboard with lead source attribution
  • Quarterly strategy call built around your numbers
  • Priority support with 48-hour response SLA
  • All sequences refreshed quarterly based on performance data
  • Connects to your CRM if you have one, or we build you a simple job tracking sheet if you don't
Reporting + Strategy: Real-time performance view updated daily. Quarterly strategy call built around your numbers.
6-month term begins after your system goes live. Build fee due at day 30.
At this revenue level, a 1% improvement in lead conversion or review velocity compounds fast. This is infrastructure, not a software expense.
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The Guarantee

Zero Risk. Full Refund.

If the system doesn't deliver real operational value within 30 days, you get every dollar back. No questions asked. No conditions.

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About

How We Work.

Simple Systems Co. was founded by Tom Puiia, a Mechanical Engineer and MBA. The approach is borrowed from engineering: map the system, find the failure point, fix it cleanly. The goal is not to add technology. It is to remove friction and recover revenue you are already losing.

You don't manage software. You don't learn a platform. If you have a CRM or job tracker, we connect to it. If you don't, we set up a simple sheet where you mark jobs complete. That's the most you ever interact with the system. Everything else runs automatically.

Questions

Common Questions

Is this software I have to learn?
No. We build the systems and run them. You don't log into anything to operate them. If you don't have a CRM or job tracker today, we set up a simple sheet where you mark jobs complete. That takes about 30 seconds per job. Everything else happens automatically.
What if a system breaks?
We monitor everything. If something breaks, we fix it before you notice. Issue resolution is included in your monthly retainer.
Do you write the messages that go out?
Yes. Every text and sequence is custom-written for your business and your voice. You approve all messaging before it ever sends. Nothing goes to your customers without your sign-off.
What happens at the end of the 6-month minimum?
Month-to-month after that. No auto-lock. We sit down at month 6, look at the numbers, and decide if we keep going.
What if I want to leave?
You take everything with you. The customer database, the message templates, the system documentation. We hand it over clean. We're betting on the relationship being worth keeping, not on locking you in.

Simplify How Your Business Runs.

Tell us a little about your operation. We will reach out to put together a proposal specific to your business.

Currently accepting 3 founding clients in the Portsmouth and Seacoast NH area. Solo package is free for qualifying businesses. Apply for a Free Build